Introduction
Alt text for videos, also known as video alt text, is a brief textual description that clearly communicates the content and purpose of a video. It primarily serves individuals with visual impairments by helping screen readers describe video content effectively. However, its importance extends beyond accessibility—video alt text significantly enhances SEO by allowing search engines to better understand and index your video content. In this post, you’ll learn exactly what video alt text is, why it matters, and practical tips for writing effective alt text to improve both accessibility and visibility online.
