Editorial Guideline Policy
Our commitment to integrity, accuracy, and transparency in every piece of content we create
Introduction
At Calectia, we strive to produce and publish content that embodies integrity, accuracy, and transparency. Our commitment is delivering insightful, practical, and engaging information tailored to drive growth for businesses across the DMV area. This editorial policy outlines the standards guiding our content creation, ensuring consistency and value for our readers and clients.
Content Standards
Calectia is committed to producing content that is:
Accurate
Thoroughly researched, verified, and fact-checked
Relevant
Tailored specifically to the digital marketing needs of SMBs and enterprises
Insightful
Driven by deep industry expertise, helping readers make informed decisions
Engaging
Professional yet conversational tone, accessible for a diverse audience
Ethical Practices
Integrity is foundational. We adhere strictly to ethical guidelines:
Plagiarism-free
Original content creation is mandatory, with proper attribution given to sourced materials
Fair Representation
Content accurately and fairly represents different perspectives without bias or misleading representations
Respectful Language
We ensure all content maintains professionalism, avoiding offensive or discriminatory language
Review and Quality Assurance
All content undergoes thorough editorial review before publication. Our multi-step review process includes:
Initial editorial screening
Expert fact-checking and accuracy validation
SEO and readability optimization
Final approval by senior editorial staff
Transparency and Integrity
We uphold the highest levels of integrity by clearly disclosing any sponsored content, affiliate relationships, or commercial partnerships. We never allow these relationships to compromise our editorial independence or the quality of information provided.
Corrections and Updates
We acknowledge that accuracy evolves, and therefore we commit to promptly correcting errors and updating content as new information emerges. Corrections or updates are clearly marked to maintain transparency and trust.
Feedback and Engagement
We actively encourage and value reader feedback. Input, comments, and constructive critiques are welcome, helping us continuously enhance content quality and relevance.
Our Editorial Team
Meet our experienced editorial team who ensure every piece of content is credible, trustworthy, and authoritative.
John Malherbe
Director of Social Media Engagement
With more than a decade of experience helping brands connect authentically with ...
Rebecca Zamon
Senior SEO Content Strategist
Rebecca Zamon is a Senior SEO Content Strategist at Calectia. With over 8 years ...
Ryan Um
Lead SEO Analyst
Experienced content professional dedicated to delivering high-quality editorial content.
Our Commitment
Calectia’s editorial policy represents our unwavering commitment to quality, credibility, and transparency. We pledge to uphold these standards consistently, ensuring that our content serves as a reliable resource, driving success and growth for our valued clients and readers.